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Apple TV+ takes aim at Amazon Prime with subscription service with a twist

By Alexandria Ingham

CUPERTINO, CA - MARCH 25: Apple Inc. CEO Tim Cook speaks during a company product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple announced the launch of it's new video streaming service, unveiled a premium subscription tier to its News app, and announced it would release its own credit card, called Apple Card. (Photo by Michael Short/Getty Images)
CUPERTINO, CA - MARCH 25: Apple Inc. CEO Tim Cook speaks during a company product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple announced the launch of it's new video streaming service, unveiled a premium subscription tier to its News app, and announced it would release its own credit card, called Apple Card. (Photo by Michael Short/Getty Images) /
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Just as it sounded, Apple TV+ is going to take aim at Amazon Prime’s offerings of subscription services. Aspects sound just like Amazon Channels and there may even be an extra twist.

Apple unveiled its Apple TV+ service earlier today, Mar. 25. Just as expected, there were elements to it that sounded a lot like Amazon Channels. There’s even going to be an extra Amazon twist.

One thing missing from the unveil was a price, including pricing for the subscriptions. This could be where Apple differs. Right now, subscribers through Amazon Channels pay the exact same that they would by going direct through the subscription service. If Apple is smart, it will offer the same pricing structure.

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The difference is that Amazon Prime Originals were clearly on show as part of the subscription service. It looks like Amazon Prime Video is going to be one of the offerings.

If so, this is actually a good thing for Amazon. After all, Amazon will still get the customers but will just have to pay a small amount to Apple for being included. Consumers can get all their content in one place. The Apple TV+ app will also be available on Amazon Fire TVs, suggesting that Amazon wants to make it easy for customers to get all the content they want.

Will this work out the opposite way? That’s not clear yet. It’s possible that one day Apple TV’s Originals will be available through Amazon Prime Video.

CUPERTINO, CA – MARCH 25: Peter Stern, vice president of services at Apple Inc., speaks during a company product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple announced the launch of it’s new video streaming service, unveiled a premium subscription tier to its News app, and announced it would release its own credit card, called Apple Card. (Photo by Michael Short/Getty Images)
CUPERTINO, CA – MARCH 25: Peter Stern, vice president of services at Apple Inc., speaks during a company product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple announced the launch of it’s new video streaming service, unveiled a premium subscription tier to its News app, and announced it would release its own credit card, called Apple Card. (Photo by Michael Short/Getty Images) /

For now, it’s clear that Apple may be late to the streaming game but it’s attempting to offer something new. New content will be added to the service monthly and a new Apple TV app update to the current app is coming in May 2019. The Apple TV+ service isn’t coming until the fall.

Next. 7 Amazon Channels totally worth getting. dark

What do you think of Apple’s unveiled plans? Will you get Amazon Prime Video through Apple TV for all your content in one place? Would you get Apple as an Amazon Channel? Share your thoughts in the comments below.

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