Majority of UK shoppers use Amazon, with almost half using Prime

By Alexandria Ingham | Mar 7, 2019

SALISBURY, ENGLAND - MARCH 02: The Maltings shopping centre on March 02, 2019 in Salisbury, England. On March 4th 2018, a Russian double agent who had been living in Salisbury after defecting was found collapsed on a bench along with his daughter in The Maltings shopping centre. Sergei and Yulia Skripal had been poisoned by the nerve agent Novichok which was traced to the door handle of his home and likely planted by Russian secret agents. In July 2018, partners Charlie Rowley and Dawn Sturgess became violently ill after handling a perfume bottle Rowley found in Queen Elizabeth Gardens close to the town centre. Sturgess subsequently died of poisoning. The longest running clean-up on British soil followed, named Operation Morlop, involving 600-800 specially trained military personnel including the chemical, biological, radiological and nuclear regiment. The town was finally declared free of Novichok on Friday 1st March 2019. (Photo by Finnbarr Webster/Getty Images) /

Amazon is going nowhere it seems. Despite the competition, UK shoppers are routinely turning to Amazon for their shopping needs, with almost half using a Prime membership.

If you thought that Amazon was in some trouble, you’d be wrong. Despite all the competition rising up, it turns out the majority of UK shoppers are using the company for their needs, with almost half using Prime membership.

According to The Guardian, almost 90% of shoppers in the UK will use Amazon. Most people will use the site once a month, although won’t necessarily buy anything in that time — it’s not surprising to hear that people like to browse. However, almost a fifth of people will shop weekly through the site.

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Out of the almost 90% of shoppers, 40% have access to a Prime membership account. Some of those are children or family members with access to others’ accounts, so the exact number of adults with Prime memberships is more like 25%.

The growth of Amazon is something that many businesses will want to take note about. What initially started as a way to sell books has become a major part in buying and selling all types of items. And the growth continues, with Prime now offering access to the likes of a video subscription, Audible, Twitch, free shipping, and much more.

It’s not the Prime benefits that keep people returning to the site, though. While some of it is brand loyalty, 51% assume that the site will have the lowest prices. Even though it doesn’t necessarily offer the lowest prices, the assumption is there to get people to look.

And then 40% of the shoppers say that they believe the site supports the independent retailers. That certainly may be the case, with many individuals getting the chance to sell their own jewelry, homemade products, and more.

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However, there is a downside to the online retailer. More than half of those who use the online retainer believe that the site is the reason for the offline retailers closing. This has been a consideration for many years, as more people turn to online shopping to ease and speed.

Those who do have a Prime membership will also spend more money on the site. This isn’t necessarily a bad thing or manipulation. Those who get a Prime membership likely know that they will use it anyway. They know that they’re going to buy so the Prime membership saves them money. Or they may think that they have the membership, so they may as well use it.

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What do you take away from the UK figures? Do you use Amazon routinely for your online shopping needs? Share your thoughts in the comments below.

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