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Amazon cancels SXSW plans due to coronavirus

By Alexandria Ingham

PARIS, FRANCE - JANUARY 08: PARIS, FRANCE - JANUARY 08: In this photo illustration the Amazon logo is displayed on the screen of a computer on January 08, 2019 in Paris, France. On Monday the US online trading giant Amazon became the most valuable public company in the world with a market capitalization of approximately 797 billion dollars (696 billion euros) which has surpassed Microsoft. (Photo Illustration by Chesnot/Getty Images)
PARIS, FRANCE - JANUARY 08: PARIS, FRANCE - JANUARY 08: In this photo illustration the Amazon logo is displayed on the screen of a computer on January 08, 2019 in Paris, France. On Monday the US online trading giant Amazon became the most valuable public company in the world with a market capitalization of approximately 797 billion dollars (696 billion euros) which has surpassed Microsoft. (Photo Illustration by Chesnot/Getty Images) /
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Amazon will no longer be attending SXSW 2020. The streamer has pulled out from all plans amid fears of coronavirus. Two shows were going to be promoted.

As coronavirus continues to spread, more and more cancellations are happening. No Time to Die has been postponed due to the outbreak, and now Amazon has decided not to attend SXSW 2020. The streamer, which is the first but not expected to be the last to cancel, was there to promote two upcoming Amazon Originals.

Entertainment Weekly reports that the streamer made the decision out of the safety of SXSW attendees and those connected to the shows, Upload and Tales from the Loop. There were going to be screeners of both Originals, along with activation events in conjunction with EW. All plans have been canceled.

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So far, SXSW is still going ahead. While there have been 11 confirmed cases of coronavirus in Texas state, that isn’t enough to put pressure on canceling the Austin-located event.

Amazon is the first streamer/member of the Hollywood industry to pull out of the event. However, Twitter had already shared that it wasn’t going to attend. Other companies may decide to pull out closer to the Mar. 13 start.

Upload and Tales from the Loop were set to be promoted during SXSW 2020. The first two episodes of Greg Daniels’s Upload would be screened with a panel to follow on Mar. 14. Then on Mar. 16, Tales from the Loop was set to screen, with a Q&A with the cast and crew.

While SXSW 2020 is currently still happening, con-goers will want to keep a close eye on the event. Should the number of confirmed cases rise exponentially, Austin Public Health may decide it best the entire event is canceled.

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SXSW 2020 takes place from Mar. 13 to Mar. 16.

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