IMDb TV has moved under the Amazon Studios umbrella. Does this mean the freeview platform is bringing original content? Could it mean a paid-for service?
IMDb TV content is moving under the Amazon Studios umbrella. It’s a big move that could indicate there’s going to be original content coming to the service.
Deadline reported the news of the move. The platform, which was launched in January 2019, will be overseen by Ryan Pirozzi and Lauren Anderson. They will oversee the “development, production, licensing and strategy” for the service. It’s part of the restructuring of Amazon Studios.
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This could indicate that IMDb TV is looking to bring original content. This would allow the free streaming service to grow, rather than just acquiring third party titles.
The question is where the money would come from. Amazon Studios would put a lot of money into the creation of the content. Could this mean that IMDb TV would no longer be able to keep the service free?
Right now, money is gained through ads. While ads can be annoying for some, it’s worth it for those who don’t want to pay for a streaming service. It’s completely legal and legit, putting money back into the services and the production of TV shows and movies. The ad-revenue could be the way that IMDb TV makes the money for original programming.
It would mean a process like network TV instead of a process like the streaming services. More focus would be put on the viewership, especially the 18-49 demo, to make sure the content is viable for advertisers.
However, it’s clear that Amazon, which owns IMDb TV, is looking to expand the free streaming platform. Original content is certainly the way to do that, especially with more streaming services coming. This is likely in response to WarnerMedia and NBCUniversal bringing their own streaming platforms later this year and with Apple TV and Disney bringing their platforms last year.
What do you think of IMDb TV bringing original content? Would you pay for the content or prefer the ads? Share your thoughts in the comments below.