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YouTube attempts to rival Amazon Prime Video in India

By Alexandria Ingham

BEVERLY HILLS, CA - JULY 27: (L-R) of Natalia Tena, Nora Arnezeder, Sen Mitsuji, Tom Felton, Fraser James, Mika Watkins, Rob Bullock, and Suzanne Mackie of the television show "Origin" speak during the YouTube segment of the Summer 2018 Television Critics Association Press Tour at the Beverly Hilton Hotel on July 27, 2018 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)
BEVERLY HILLS, CA - JULY 27: (L-R) of Natalia Tena, Nora Arnezeder, Sen Mitsuji, Tom Felton, Fraser James, Mika Watkins, Rob Bullock, and Suzanne Mackie of the television show "Origin" speak during the YouTube segment of the Summer 2018 Television Critics Association Press Tour at the Beverly Hilton Hotel on July 27, 2018 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images) /
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Amazon Prime Video already has Netflix as a rival. Now YouTube is pushing to face off against the company in India.

India is going to get more video streaming options, this time with YouTube stepping up. Like Amazon Prime, it’s already available in other parts of the world but is finally dropping its service in India.

Right now, few details have been revealed. According to Digit India, YouTube Originals will be available for free and then customers will need to pay a monthly subscription. The cost hasn’t been confirmed but is likely going to be similar to the $12 per month cost it is elsewhere. This is similar to Prime’s $12.99 and Netflix’s $9.99 per month.

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The difference is the amount of content. YouTube doesn’t yet have as much in the way of offerings for viewers just yet, but the service is growing. It currently reportedly has 60 current titles and will release another 50 next year. One of those coming is Origin, starring Harry Potter‘s Tom Felton and Natalia Tena.

It’s not clear just how much of YouTube’s service will be available. There is YouTube TV, but this is only currently available for U.S. customers. Amazon Prime is currently available in other countries, with various video content depending on the country licensing agreements. For example, Suits is available on Amazon Prime in the U.S. but not in Canada, as Netflix has those rights.

Clearly, YouTube wants to grow and is expanding internationally to do that. Offering a temporarily free service is certainly one of the ways to entice fans. Amazon Prime doesn’t carry a free trial period in India. Netflix offers a free trial service to customers who subscribe through certain methods, but it appears that YouTube’s is going to be slightly longer and then customers will pay through their usual bills.

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What do you think of YouTube taking on the likes of Amazon Prime Video and Netflix? Is there enough content to do this? Share your thoughts in the comments below.

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