Amazon is one of four major tech companies bidding for the streaming rights to the NFL’s Thursday Night Football games!
Amazon is bidding on the streaming rights for the NFL’s Thursday Night Football games, according to a report from recode. Amazon has some stiff competition if they want to get the rights to the games, though.
According to the report, Facebook, YouTube, and Twitter are also placing bids for the streaming rights.
Obviously, this is going to be a huge domino whichever way it falls. Streaming sports online seems like the way the world is going, and this seems like it is just the beginning of all of that. It’s not the first time this has happened. According to the report, Twitter streamed ten games for $10 million last season. I’m guessing that price tag is going up this season.
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Last year, Amazon placed a higher bid for the games, but the NFL decided Twitter would be the better place for the games, according to the report. It will be interesting to see if Amazon has improved their pitch and platform enough in the last year to make it happen in the 2017 season.
For what it’s worth, the Thursday Night NFL games have not been the greatest football played in recent memory. The players are forced to play on three days rest, and the coaches have must less time to prepare for the opponent. Both those factors contribute to some lackluster football during the season.
With the amount of money these bidders are willing to put up per game, which was about $1 million per game last year, the NFL is, of course, going to try to milk as much money out of this deal as possible. The games are being played on Thursday and broadcast on CBS and NBC anyway. They might as well try to make some more money.
The bid for the streaming rights sure makes it seem like the NFL is not going to get rid of these Thursday night games any time soon.