Prime Video is about to get a little bit more expensive if you want to keep it commercial-free. Here’s what you need to know about Amazon’s plan.
We’ve seen a wave of subscription services offering ad-supported tiers to their system. Amazon is joining that list, although it’s going to be done a little differently to others. Instead of offering a cheaper tier, it’s going to make the ad-free tier more expensive. The ad-supported tier will be the default when you watch Prime Video with your normal Prime subscription.
That’s right; Amazon is adding commercials to Prime Video content. Those who watch Thursday Night Football will be no stranger to this, but it’s not fun to do. It’s going to change the world of streaming as it becomes more and more like cable. To be honest; when you look at the way content is being dropped weekly and some streamers are even looking at later release times to work for primetime viewing, streaming is starting to go the way of cable.
What you need to know about Amazon’s ad-supported plan
Amazon will create the ad-free plans in the U.S., U.K., Canada, and Germany first, according to Variety. Then Australia, Italy, France, Spain, and Mexico will see the addition. Amazon will want to see what the uptake is like when it comes to the more expensive tier.
To continue to get your content without ads, you’ll need to pay an extra $2.99 (U.S.) per month. Yes, that is on top of the $139 annual price that the Prime subscription already costs. There is nothing about being able to pay the extra for the whole year to save some money.
The ad breaks will be in the middle of both TV shows and movies. The TV shows could get away with it as there are cuts between scenes, but it’s going to be annoying for the movies!
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