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How much does Amazon Prime cost per year?

By Patrick Schmidt

SUN VALLEY, ID - JULY 13: Jeff Bezos, chief executive officer of Amazon, arrives for the third day of the annual Allen
SUN VALLEY, ID - JULY 13: Jeff Bezos, chief executive officer of Amazon, arrives for the third day of the annual Allen /
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A membership to Amazon Prime will cost $20 more for the year, but the added cost will come with added benefits for all members.

The cost for Amazon Prime is going up from $99 per year to $119 for the year effective on May 11. The price for renewals will go into effect on June 16. Whenever the price of a product or service goes up, it’s going to be met with resistance. We saw this when Netflix raised the price of their service $1 per month and we see it all the time with the cost of gas, milk and practically anything else that has a price.

It’s just the nature of the world and business. It doesn’t mean we have to like it, but we do have to sort of, accept it when it does happen for products and services we can’t live without.

If you’re a Prime member who takes advantage of free two-day shipping often and loves the programming available on Prime Video, this price hike won’t be that much of a deterrent. However, it likely will be a turn-off for many people who haven’t joined Prime yet.

Amazon has more than 100 million Prime members, but not everyone joins Prime for the same reasons. I got a Prime account because I wanted to watch The Man in the High Castle (and I’m still waiting to find out when this show is coming back), Catastrophe, Transparent and a bunch of other old and new programming that wasn’t available on Netflix, like The Americans and Justified.Try

Amazon Prime 30-Day Free Trial
Amazon Prime 30-Day Free Trial /

And that’s the reason the cost of Prime is going up. The cost of making those shows as well as acquiring the rights to the upcoming Lord of the Rings series and a host of other big-budget programming, in an effort to better compete with Netflix and Hulu.

As their spending is ramped up, that means they need to get that money back somehow. So that’s why Amazon has to pass the buck to the consumer who has to pay $20 more for the year, or $2 more per month if you’re a monthly subscriber. Considering Amazon had a $1.6 billion profit in the first quarter of 2018, that’s not going to sit well with the consumer.

They’re spending more money, but they’re also making more money, and they’ll continue to do so with the price hike with Prime.

Will the Prime price hike force you to cancel your membership or change your mind about considering buying a membership?

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